Leadership
Heather Paulson
Chief Marketing Officer, OmniConflux
Heather Paulson is a technology-driven marketing executive, entrepreneur, and inventor with a track record of building companies, developing proprietary marketing technology, and scaling e-commerce brands and global marketing campaigns.
The career, one strand at a time
- 2004-2007
PartnerCentric
Director, Marketing Services Division
Built and led a full-service digital marketing division spanning SEO, SEM, UX and web development, running multi-channel performance campaigns for enterprise clients.
Top-10 SEO performance in U.S. marketing industry rankings
- 2007
Microsoft
SEM and Technical Marketing Specialist, iSEM team
Ran optimization strategy across a search budget of more than 20 million dollars and built keyword clustering and performance modeling systems across MSN, Yahoo and Google.
$20M+ PPC budget optimized
- 2007-2014
Paulson Management Group
Founder and Chief Marketing Officer
Founded a performance marketing agency, grew it to more than 37 people across U.S. and U.K. operations running 50+ client programs at once, built the AFFMAN affiliate CRM, and later sold the company.
$1.5M+ first-year revenue, 37+ staff, sold
- 2014-2021
Smarthome.com
Director of Marketing
Led digital, affiliate, influencer, paid media and e-commerce strategy for a leading smart technology brand, including launches with global technology brands such as Nokia Mobile.
- 2020-present
ecomko
Founder and Chief Marketing Officer
Leads full-stack e-commerce growth for DTC and enterprise brands: paid media, affiliate, SEO, lifecycle, creative, AI workflows and Shopify, with distributed teams of 25+.
Up to 300% ROAS improvement, 25%+ average yearly revenue growth
- 2022
Alen Corporation
Vice President, E-commerce (contract)
Brought in to audit, restructure and scale e-commerce for a consumer brand of more than 250 million dollars, rebuilding the marketing stack and lifecycle program.
Affiliate revenue up 400% in under six months
- Inventions
Unitrac and Frendze
Inventor and founder
Invented Unitrac, an attribution and tracking platform built to measure marketing performance without cookies, and founded Frendze, an API-driven fintech and creator marketplace platform.
Early cookieless attribution and tracking methods
About Heather
Heather Paulson is a technology-driven marketing executive, entrepreneur, and inventor with a track record of building companies, developing proprietary marketing technology, and scaling e-commerce brands and global marketing campaigns.
She founded and successfully sold Paulson Management Group, a performance marketing agency she grew to more than 37 employees across U.S. and U.K. operations, and later founded ecomko, where she leads e-commerce growth, digital transformation, and integrated marketing strategy. She is also the founder of Frendze, an API-driven fintech and creator marketplace platform, and the inventor of Unitrac, a proprietary attribution and tracking technology designed to measure marketing performance in a cookieless environment.
Throughout her career, Heather has led growth initiatives across enterprise technology, e-commerce, and consumer brands, building digital commerce channels, developing brand strategies, and executing global campaigns spanning paid media, SEO, partnerships, affiliate marketing, influencer commerce, and customer lifecycle marketing. Her approach combines strategic CMO leadership with hands-on technology innovation, data-driven decision-making, and a focus on measurable business growth.
- Growth marketing
- E-commerce
- Attribution technology
- Brand strategy
Selected brand experience
- Microsoft
- Nokia Mobile
- Yahoo!
- Build-A-Bear Workshop
- American Greetings
- Box
- Oreck
- Precious Moments
- Spartan Race
- St. Giles Hotels
- Network Solutions
- Bradford Exchange
- Smarthome
- Alen Corporation
- Sharp Calculators
- GreatAuPair